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Since childhood, Leonard of London founder, Sally Leonard, has had a passion for making jewellery and celebrating all things that sparkle. 

From an early age, Sally spent hours making jewellery from anything she could lay her hands on: Fimo, glass beads, faux gems - even electrical wire. As a 'part magpie', she would spend hours hunting down sparkly treasures and finding beautiful stones on beaches.


This obsession with adornment led to the inevitable decision to study Jewellery Design and Central Saint Martins college, where she graduated in 2001.

In 2002, she launched Leonard of London and worked with varied clients including Coco de Mer, Bob Carlos Clarke, De Beers and the British Museum.

In 2010, she began to explore the environmental and ethical considerations of running a jewellery business. She feels incredibly priviledged to have worked with the Fairtrade Foundation on developing their Fairtrade Gold offering, and is very proud that Leonard of London was one of the world's first Fairtrade licence holders. 

Since then, Sally has worked on making her business as ethical and sustainable as possible, working only with fully traceable or grown stones, and 100% recycled or Fairtrade metals.

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